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Vaillant announces new sponsorship agreement with the trade's favourite radio station, Fix Radio

Heating expert Vaillant is venturing into a new partnership opportunity with The Heating & Plumbing Show on Fix Radio. Proudly supporting its installers with highly efficient boilers and heat pumps, free training, dedicated business support and extended guarantees, the new partnership enhances Vaillant’s offering even further by supporting the broadcast of popular topics within the industry.

Supporting and entertaining heating engineers across the nation, hosts Andy Cam and Todd Glister, bring together top-rated tradespeople from across the country to promote best practices and discuss everything in the trade – from the transition to heat pumps to hiring staff, training apprentices and marketing.

Having launched in 2017, Fix Radio has been building its trade audience with a compelling blend of upbeat music, onsite entertainment and authentic trade voices. As a radio station broadcasting to more than 352,000 tradespeople, Fix Radio and Vaillant will aim to unpick the latest industry updates and support heating engineers to navigate the ever-evolving low carbon future.

Alice Woolley, Marketing Director at Vaillant said: “As the leading heating system manufacturer, Vaillant is proud to support our installers for 150 years. We are excited to see where the Fix Radio partnership takes us as a growing number of plumbing and heating installers look to the channel for advice and support in a pivotal time for the industry.”

Den Farmer, Account Director at Fix Radio said: “It’s great to have a brand like Vaillant join the station. The Heating & Plumbing Show brings together authentic tradespeople to discuss the issues that impact their business. Bringing a manufacturer such as Vaillant on board allows us to strengthen the show by accessing deeper industry knowledge more quickly and share vital industry updates with our listeners.”

The weekly, ARIRA-nominated show is the UK’s only mainstream broadcast show dedicated to the heating and plumbing industry. The sponsorship will launch on Wednesday 18th October with a special Vaillant guest to discuss the latest net zero announcement, so tune in from 3-4pm or listen on catch-up via all the major streaming channels.

Fix Radio’s audience figures are compiled by Nielsen.