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Vaillant 'releases the hare' to take the complexity out of home heating

As homeowners face increasing choices when it comes to choosing the right home heating solution, Vaillant has launched its newly animated character, The Vaillant Hare, to help take complexity out of the equation and simplify heating.

Marking the next step in Vaillant’s ongoing consumer-facing activity, which has been developed to generate valuable business leads for its loyal installers, The Vaillant Hare will serve as an important go-between for heating engineers and their customers.

With a significant number of homeowners unsure about the Government’s plan for the future of home heating and confusion about which low carbon technology is available to them, Vaillant aims to provide support in the here and now, together with longer term plans they might have to decarbonise the way they heat their homes.

Hitting TV screens from 1st December, The Vaillant Hare will feature in Vaillant’s latest consumer advertising campaign, continuing the business’ commitment to support installers and educate homeowners on selecting the best heating technology for their property today and for the future.

Alice Woolley, Marketing Director for Vaillant UK & Ireland, says: “Home heating is often at the centre of the ongoing debate around lowering carbon emissions. This includes confusing terminology, and a multitude of product alternatives. At Vaillant, we hope that by removing this complexity and delivering practical jargon-free insight, our loyal installers will feel confident in giving their customers the right support when it comes to the heating options available for their home.

“With several heating solutions on the market, from heat pumps to boilers, homeowners’ may require bespoke solutions. Vaillant is committed to supporting consumers so that they better understand their options and, with the help of our experienced installers, select the product that best suits their immediate and longer-term heating and hot water needs.

“These latest TV ads aim to further raise awareness of the Vaillant brand among UK homeowners, in turn providing our installers with even more business leads.”

Bolstering Vaillant’s longstanding commitment to proudly support installers, specifiers and consumers alike. The Hare, which has been part of Vaillant’s heritage for 124 years, will become a prominent feature across all marketing channels, and intrinsic to the company’s strong brand identity.


Click here find out more about The Vaillant Hare